Swatch has launched a campaign that pits fashion and culture rags against one another in an effort to rebrand. The cognoscenti behind this really cool (no facetiousness) campaign have cherry-picked some major-rad musicians to be the “face” of the company. A “face-off”, if YOU WILL. In the cadre is SSION, sharing centerfold duties with Grimes and Iggy Azalea. Three absolutely beautiful people, one absolutely rad company. Thanks to V Magazine as always for their superlative ideation and their unending support of SSION!
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